When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
Keywords aren’t the attention anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also require that you begin utilizing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They need that you are creative and utilize variety. You should not use an exact match anchor text and spam sites are known for this. The majority of the exact anchor text doesn’t use proper grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The rationale behind this is that no respectable company like linknow media bbb wants any grammatical errors or misspelled words on their website. If you’re doing so; you risk the sinking of your website’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also tracking how fast you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.